(1). Study on Innovative Service of Farmers Fertilization in Central Taiwan
The main purpose of this study is to investigate the degree of acceptance of innovative service in fertilization in central Taiwan. After interviewed farmers on innovative service and more fertilizer to maintain a positive optimistic view, agreed that innovative measures would enhance the competitiveness of agriculture accounted for 89.9%, the study concludes that four kinds of fertilizer innovative service execution mode to "Direct-to-ground subsidy" accounted for the highest, about 48.6%, followed by "Farmers IC Smart Cards" (20.3%), then followed by "by the local young Farmers Committee is responsible for operations", the ratio was 17.6%, and finally by the "farmers' Association the establishment of contract farming team", accounting for 13.5%. In terms of willingness to pay, from "Area Farmers' Association was established contract farming Team" and "commissioned by the local young farmers responsible for the operation," two innovative implementation, begin with less than $ 5,000/ ha accounted for the highest rates were 37.7% and 39.1%.
(2). Study on the Will to Set up Farmer’s market of Farmers’ Organizations in Central Taiwan
This study investigated the will to set up farmers’ markets of farmers’ organizations in Central Taiwan. The operating willingness from operating entities, operating types, operating capabilities, operating strategies, and the need of government assistance programs were the inferential factors. It was found that factors affecting farmers’ groups to establish farmers’ market, including the source of funding, consumer numbers, the number of product categories, as well as the availability of suitable location. The high probability of investment manpower is 1 or 2 people, the funding less than NTD 50,000, and the scale less than 15 stalls. The high probability of operating types is select one day a week or one weekend a month. If the government initiative to counseling and assistance to farmer groups established farmers' market, establishment of farmers’ markets can be increase from 40.5% to 69.2%
(3). The Design and Improvement of Fruits Cardboard Box Structure
The design of the aircraft type mango cardboard carton, cross-piece carton of Longan and Litchi sharing. Through investigate and examine Taichung area existing cardboard box of characteristic. To design shape integration, the four directions has already paid the column loading to piled of the paper make a carton. Pass by real fruits packing and transport test. To develop two kinds of volume measure specifications. One is 34.5 × 22.9 × 11.3cm to be applicable to Mango. The pack way Mango each 450-500g grade can pack 3 grains, the weight is 3kg, each 400-450g grade can pack 7 or 8 grains, the weight is 3-3.5kg,Each 350-400g grade can pack 12 grains, the weight is 3.5-4kg. The gold honey varieties of mango each and installation of seat to more than 450g grade and can be selected for installing 6-7 grains, the weight is 3kg. 2. Longan and litchi shared 34.5 × 22.9 × 11.3cm tray, the longan or litchi selected for installing the 3 kg can be. The product core technology features for home delivery direct sale and supermarkets selling display, capacity and appropriate, do not share storage space, easy to fold. To save farmers the cost of goods produced farmer groups users can use the field demonstration designed color pages, or marketing channels in accordance with the needs of users, according to custom design the brand features and specifications and add volume culture origin, brand, certification marked in the application carton on the aircraft type proposed can be applied to round fruits such as pear, persimmon, sugar apple, wax apple, a cross-piece string-shaped packing carton can be used in fruit such as grape, tomato and so on.
(4). Study on Marketing Channels of Leafy Vegetable under Facility Culture in Taichung Area
This study is to identify the marketing channels differences of leafy vegetables produced under facility culture in 2009. Results showed that for organic leafy vegetables were transacted through supermarkets, the average gross price was 54.8 NT$/kg and the net price after deduction of shipping cost of it was 51.4NT$/kg. For inorganic leafy vegetables, shippers were the main marketing channel (57.92%), and supermarkets were the second (35.07%). A small amount of these vegetables were transacted directly (6.02%) or through traditional retail markets (0.99%). The inorganic vegetable, was obtained the better price in traditional retail markets with an average gross price of 59.52NT$/kg, and the net price of 59.17NT$/kg. Supermarkets offered the next best selling prices, with an average gross price of 40.39NT$/kg and the net price of 38.21 NT$/kg. It indicated that the price of organic vegetable marketed into supermarkets was more stable than that of inorganic leafy vegetables. The marketing channels for hydroponic leafy vegetable were mainly through the joint-marketing channel of farmers’ associations and cooperatives (65.23%), and shippers were the second (30.43%). It was a little percentage of 4.34% to transact into supermarkets and traditional retail market. However, It found the sales price was higher in traditional retail markets. The average gross price in traditional retail markets was 40.73NT$/kg and the net price of 40.41NT$/kg in which was 18.53-18.64 NT$/kg better than that from the joint-marketing channel of farmers’ associations and cooperatives. The multiple crop index in hydroponic leafy vegetable culture was 10 cycles per year which was 2.0 times more than organic soil cultures and 2.1 times more than inorganic ones to obtained better yield performance of 143.044 kg/ha with 712,267$NT/ha of net profit. However, the best income performance was found in organic culture farm with 1,218,590$NT/ha. It is therefore, marketing channel with different production methods of leafy vegetable will impact the net income performance.
(5). Study on Profit Efforts and Marketing Channel of Tomato Cropping Model in Taichung Area
This study was aimed to the correlation analysis among the yield, production cost, profit and marketing channel of different tomato varieties with growing cropping models in Taichung area. The data were collected both from 50 farms who produced tomato in facility or open field.. Two varieties i.e. polyred tomato and cherry tomato were produced in this study. The results indicate that the yield, production cost, gross revenue, net revenue and farm earning are significantly different in cropping models. The yield and production cost of polyred tomato grown in open field is significantly higher than polyred tomato and cherry tomato cultivated in the open field but lower than polyred tomato grown in facility. The gross revenue obtained from facility grown poly tomato is much higher than others. The farm earning obtained from facility grown polyred tomato is higher than that from open field grown cerry tomato The main marketing channel for facility grown polyred tomato is through local shipper (21.9%), and to the supermarket at obtained the best selling process at NT$62.9/kg .The main marketing channel for facility grown cherry tomato is through joint-marketing of the farmers’ association (66.4%), and to the direct sales obtained the best selling process at NT $162.7/kg . The main marketing channel for open field polyred tomato is through broker (31.6%), and to the direct sales obtained the best selling process at NT$45/kg. The majority of open field cherry tomato is also through broker (61%), and the best selling price for open field cherry tomato was obtained from direct sale at NT $118.5/kg. It found that tomato grown in different cropping mode has been set up to its own marketing channel. It is of no exception that the highest selling price is from direct sale.
(6). Study on Land Resource Utility and Operation Scale Expanding Efficiency of Small Land-Owners and Big Tenant Farmers in Central Taiwan
This study was aimed to analyze the rice big tenant farmers expand the operation scale, agricultural land resources utilization model, different operation model and the scale of the cost-benefit analysis to expand the scale of operation, and plan to promote in order to understand the situation and the big tenant farmers to plan the implementation of effective. It was found that farmers expand the area ranks the highest of all crops, the Taichung area rice big tenant farmers are divided into two types of double rice and rice rotation. The future tenant if it continues to participate in the program, it is recommended. Double rice tenant: should be compatible with the direction of government policy activated fallow fields turned to adjust the cropping systems, planting import substitution with export potential crop, to change the industrial structure. The rice rotation farmers: can retain a rice two growing import substitution with export potential crop for the crop during planting grains or imbalances between production and marketing have spare capacity in the inside line, such a model, participating in a big tenant to expand its operations farm before earned subsection big tenant scale after increasing NT$210,419 / ha more than double rice farmers to expand the scale of operation of NT$147,186 / ha, and increase NT$ 227,448/ha.
(7). Study on Customized Services Feasibility of the Sale Business on Farmers' Association
This study aimed to explore the feasibility of the different types of farmers associations which will provide customized services on sales, and the views of consumers of different ages on farmers associations provide customized service. Study found that the farmers associations’ staffs show a little understanding on the definition of customized services, farmers associations now almost provide sales same as supermarket selling services. Customized services want consumers to pay the amount on city-type farmer association’s supermarket, sales center and online store in the order to 500-1,000/ time accounted for the largest parts, on rural-based farmers associations the survey items begin with 500-1,000/ time accounted for most, while farmers associations of the mountainous type, the supermarket customized services are 500-1,000/ times with the largest. In addition, the survey of consumers of different ages provided by farmers associations, on the demand for customized services, found that the majority respondents have a little understanding on the definition of customized services. Consumers willing to pay the amount of customized services, on wineries and supermarkets, are less than 500/ times with the largest. General Manager of Taichung City Farmers Associations interviewed that charges for customized services to more than $ 1,500/ time with the largest, Changhua County and Nantou County, the amount of customized service charges for 500-1,000/ time takes the majority. The General Manager of the Farmers Associations agree to that to promote customized service, should start from sales center.
(8). Study on Techniques and Profit of Rice Farmers’ Rational Fertilization
This study aimed to understand the central region of rice fertilization, and then discuss the actual fertilization of rice farmers why it is higher than the recommended fertilization. Inadequate supply of fertilizer, rice production is often affected; excessive fertilization means will cause harm to rice and ecological environment, not only a waste of valuable fertilizer resource, can also cause money losses of farmers, excess or deficiency will result in negative impact. The study found that most of the farmers in the central region understand the meanings of rational fertilization, 96.5% of the agricultural employees expressed their support for the Government to implement the policy, only a few disagree. However, if fertilizer prices continued to rise up NTD 50-150, will consider to adopt the measures of rational fertilization. The sources of rational fertilization information for 43.9% comes from local farmers' associations, takes the largest parts. Seminars or demonstration from TDARES takes the second. The farmers do not want to deliberate Rice Recommended Fertilization, the reason mainly consider the recommended amount is too small, accounting for about 26.9%, followed by the influence of habitual fertilization and too busy to fit.
(9).The Feasibility Study on the Local Production and Consumption in Central Taiwan
From the types of the local production and consumption in central Taiwan, they can be generally divided into four categories. The first type is farm direct selling stores, the second is leisure and sightseeing farms, the third is seasonal farmers market and the fourth is normal farmers market. This study comprehensively assessed the feasibility of managing local production and local consumption from six aspects, the organizational operations of operators, marketplace conditions, trading products items, marketing activities, financial affairs and customer services. It was found that there were 51% of consumers lived in neighboring areas within ten kilometers in seasonal farmers market, while for the farm direct selling stores, there are half of consumers lived within five kilometers and the other half of them lived five kilometers away. The consumers of normal farmers market are relatively close to the market. There are 80% of them lived within ten kilometers. And consumers of leisure and sightseeing farms mostly come from the areas outside five kilometers, so there is not only local production and consumption function but also local production and sales function in these four categories.
As for comprehensive analysis results showed that both direct selling stores operated by farms and leisure and sightseeing farms’ assessment grades in feasibility of local production and consumption are quite similar. It should be feasible if they improve the product planning. Normal farmers market are mostly operated by farmers' groups or associations so their assessment grades are higher than the seasonal farmers market which operated by farmers' groups or government. It is the most feasible type in local production and consumption.